Donna Walker-Kuhne discusses the importance of marketing to diverse audiences. Special attention is given to theaters and dance companies that produce diverse shows on Broadway, Off-Broadway and in multi-cultural communities.
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Listen to Donna Walker Kuhne discuss her new book!
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Invitation to the Party
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Building Bridges to Arts, Culture and Communities
Walker
International Communications Group specializes in strategic marketing and
audience development for the performing and visual arts. Our marketing techniques
have demonstrated real and proven results with theaters and dance companies
increasing their attendance per show from 20-45% in most cases and has generated
over $10 million in earned income.
Our 10 TOOLS FOR BUILDING AUDIENCES provide strategies for cultivating long
term relationships with diverse audiences.
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